BlueMarble Commerce

Enabling seamless omnichannel management of complex sales journeys across physical goods, digital services, and features like bundles, promotions, and recommendations.

An intelligence-driven, headless, cloud-native, microservices-based, commerce solution that empowers a true omnichannel customer experience across the complete sales journey for enterprises, creating seamless, consistent and memorable interactions between brands and customers.

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Cross touchpoint activity

Create a consistent experience across all sales channels. Understand customer activities across all touchpoints.

Personalized engagement

One customer = one identity. A consolidated customer view merges customer account data and service subscriptions into a single view.

Customer experience transformation

It helps our customers to transform the sales and delivery process from an IT (backend-driven) process to a customer-centric experience

Real-time product catalog

Customers can configure multi-play products and obtain their costs in real time. Purchase of a product is encouraged via recommendations (sales hints) based on the customer’s discovery and other activities.

Dynamic rules

A key component of the BlueMarble product catalog, helps in creating and managing dynamic rules for different scenarios like compatibility, eligibility, serviceability, recommendations, promotions, etc.

Secured orders

Security is of paramount importance. BlueMarble solution implements field-level encryption for all sensitive data as per prevailing regulatory requirements.

Blueprint & widgets

BlueMarble solution provides blueprints & feature-based UI widgets, that can be used by front-end channels (both assisted & unassisted).

TMF-aligned APIs

All our micro-services are standardized based on the TM forum SID data model and Open API compliance with relevant extensions.

Configurable order capture

Adapt the checkout process depending on customer data and shopping cart. Capture and validate data in real time with predefined options.

Persistent shopping cart

Customers can finalize transactions at their convenience. Sales agents can identify and pursue potential customers who have abandoned a shopping cart.

Simplified customer journeys

BlueMarble micro-services are designed to support consistent customer journeys/use cases.

Multi-play and customized offers

Combine physical and digital products to form bundles, promotions, and multi-play offers. Create deals based on customer segments, value, brands, and channels.

Omnichannel capability

BlueMarble Commerce enables omnichannel capability i.e., start anywhere & end anywhere through its persistent shopping carts & checkout steps to create a seamless customer experience.

BlueMarble Commerce Features

BlueMarble Commerce empowers you to create multi-play and customized offers by seamlessly combining physical and digital products into bundles, promotions, and multi-play offerings. You have the flexibility to design deals based on customer segments, value, brands, and channels, allowing for targeted and personalized experiences

SHOPPING CART

Enables omnichannel capability using persisted shopping carts to support cross-channel customer journeys where customers can start and end anywhere, enabling a flexible and integrated shopping experience.

ORDER CAPTURE / CHECKOUT

Evaluates available cutomer journey data and shopping cart content to automatically derive the required and optimized data capture sequence, thereby enhancing revenue by smoothing cart-to-sales conversion and offers a complete buying experience while creating a commercial order with consistent accuracy.

RECOMMENDATION / PROMOTIONS

Supports advanced Promotion and Recommendation capabilities that allows to dynamically trigger these based on sales process data or based on external events, enhancing customer engagement and driving revenue growth.

CATALOG-DRIVEN SALES EXPERIENCE

Supports catalog-driven strategy or as it can be said, a catalog-driven sales experience. The catalog-driven approach overcomes fulfillment challenges by leveraging data from the federated/enterprise catalog to drive order flows and reduce the dependency on local reference data in front-end channel applications and order management system.

Impact

Persistent Shopping Cart for Omni-Channel customer sales experience

Product Qualification for eligibility, compatibility, availability through Product Catalog and Business Rules

Multi-Journey support in Shopping Cart, allowing the customer to complete several actions in a single journey

Support of complex In-Life Sales journeys for existing customers, e.g. contract upgrade, Add-on purchase

Dynamic generation of Checkout / Order Capture flow based on available customer information and Shopping Cart content

Dynamic bundling through Business Rules including Customer Installed Base, i.e. existing contracts and subscriptions

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Why BlueMarble Commerce

BlueMarble Commerce comes with a built-in rule-driven commercial product catalog and supports the implementation of digital and assisted channels with interfaces based on TM Forum Open API specifications. It provides pre-built UI widgets and complete functional components that enable the fast creation of new user-facing applications.