Power your campaigns with effortless efficiency using ready-to-go generative AI capabilities
Comviva’s AI journey began in 2017 with a mission of crafting Automated AI Products and Solutions. . The result? A paradigm shift in engagement, where our automated AI products and solutions intuitively understand and anticipate user desires by analyzing past behavior, historical trends, and real-time actions, shaping a new era of hyper-personalized interactions that resonate on a profound level. Anticipation was the key, and AI was the enigmatic key master.
But what’s anticipation without prescription? That’s where Comviva’s innovation took an audacious leap. Not content with just foreseeing, we ventured into the realm of prescribing. The architects behind this magic were Comviva’s data wizards and engineers, who worked tirelessly to weave AI into every thread of the customer journey. A significant milestone in this journey were the NBA and NBO recommendation models. By evaluating diverse factors like usage patterns, location, and purchase habits, the models identified optimal actions and offers for each customer.
In the present day, Comviva has unveiled a new chapter in its AI journey with Generative AI capabilities on Google Cloud Vertex AI. Enter MobiLytix, Comviva’s trailblazing platform that’s rewriting the rules of customer engagement on digital channels. The generative AI technology augments Comviva’s proprietary AI models by leveraging real-time data derived from the 360-degree Customer Profile – recognized as Behavioral DNA or BDNA. BDNA consolidates customer data from diverse sources, providing the Single Unified Source of Truth.
BDNA isn’t just data; it’s the foundation of micro-segments sculpted by AI, mirroring your real-time actions and profile. These micro-segments are like notes in a symphony, guiding Generative AI to compose content that resonates with each unique audience. And here’s the twist: this content is not just powerful but created in the blink of an eye. The result? Reduced man-hours, lower costs, and a Total Cost of Ownership (TCO) – that’s a fraction of the usual.
This isn’t your run-of-the-mill content creation. It’s a fusion of words and visuals. Images sourced from stock or conjured by AI, add a visual dimension to the personalized narrative.
Smart Headings and CTA Generator by AI
The real action arrives when MobiLytix masterfully weaves the tailored content with context-relevant offers. The fusion is a masterpiece, a dynamic blend that surges through traditional and digital channels. The result is nothing short of magical – hyper-personalized experiences delivered at scale.
Smart Email Creator with AI Generated Text & Images
And this journey, this narrative of innovation and imagination, isn’t over. It continues as a never-ending story of pushing boundaries. Comviva is bridging the gap between dreams and reality with every campaign crafted. Our commitment to transcending the ordinary resonates across digital touchpoints, igniting connections with audiences like never before.
Ready to witness this revolution? The stage is set at Google Cloud Next’23, where Comviva’s AI marvel will take the spotlight at Booth #331. Brace yourself for a journey that isn’t just about technology; it’s about crafting experiences that defy the limits of imagination.
With Comviva, the future is now, and it’s more exciting than you ever dreamed.
