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From push marketing to context: amplifying with mobile contexual marketing

Mobile is the future of marketing and mobile contextual marketing refers to the targeted advertising, based upon a customer’s information, search terms they have recently used or their activity on the…
Comviva
13th July 2015
References

What is BLE mobile payment?

Bluetooth Low Energy (BLE) has become a buzzword, with both PayPal and Apple, announcing the use of this technology. An important question doing the rounds is whether BLE can be…
Comviva
13th July 2015
References

What is Host Card Emulation (HCE)?

What is HCE Host Card Emulation (HCE) is an on-device technology that allows a phone to perform card emulation on an NFC-enabled device. The device does not have to rely…
Comviva
13th July 2015
Mobile Data Platform

Product Owners – Identify hidden biases!

Recently, I was on the panel of judges in an internal Hackathon, a platform to present one’s ideas. Basically, the participants are judged on their ability to pitch an idea…
Zunder Lekshmanan
10th July 2015
References

What are the advantages of Mobile POS?

In today’s competitive environment, technology is the biggest enabler. One of the trends gaining momentum is the adoption of a Mobile Point of Sale system (mPOS, for short). Benefits offered…
Comviva
10th July 2015
Mobile Financial Solutions

The Rise of Agency Banking in Kenya

According to the Central Bank of Kenya’s guidelines on agent banking, a Bank “Agent” means an entity that has been contracted by an institution and approved by the Central Bank…
Mwema Kerich
2nd July 2015
References

Why is mobile money important for the unbanked?

Mobile money, a term used to refer to payments made for a wide range of products or services through a mobile device is revolutionizing financial access, especially for the unbanked.…
Comviva
30th June 2015
References

What is Mobile POS?

A Mobile point of sale (mPOS) is a smartphone, tablet or a wireless device which performs the same functions as that of an electronic point of sale terminal . With…
Comviva
29th June 2015
Digital Lifestyle Solutions

Tuning into Africa

Africa’s music industry seems to be hitting all the right notes. A few years ago, this space was considered a minor “blip” on the international music industry’s radar. Today, things…
Atul Madan
24th June 2015
Internet & Broadband Solutions

A2P: Aiming 2 Profit

The telecom industry is, by and large, fiercely divided on whether Over-the-Top (OTT) players have sounded the death knell for SMS or not. One faction of experts has already written…
Srinivas Nidugondi
19th June 2015

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