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Internet & Broadband Solutions

The Age of Data

When I see people browsing on their mobiles, one trend is clear-the plethora of products available in the online marketplace has generated a lot of excitement amongst mobile users. The…
Ganesh Jayadevan
21st January 2015
Market Research

Building Products – A tale of two Steve’s

I have been recently wondering about the two Steve’s who have had a profound influence on me or possibly all of us. One of them is the mercurial Steve Jobs.…
Zunder Lekshmanan
7th January 2015
Internet & Broadband Solutions

Caching as Service: OTT Monetization opportunities for Service Providers

Mobile and fixed broadband traffic is exploding driven by increasing penetration of broadband infrastructure, smart devices (phones, tablets, phablets etc.) and some compelling internet based applications. All this has brought…
Digbijaya Mahapatra
11th December 2014
Customer Experience Management

The wiring of CEM

Innovation isn’t enough. Today’s customer experience ecosystem (a phrase coined by Forrester Research) is essentially a network of customers, partners and employees. Add a mess of cumbersome rules and disorganized…
Amit Sanyal
2nd December 2014
Market Research

Getting Up, Close and Personal with Customers

Today customers are more aware, deriving leverage from exposure to a wide range of services, knowledge of product substitutes, and use of social media to share praise or blame for…
Shikha Bhatia
28th October 2014
Customer Experience Management

A demanding customer represents an opportunity

Amit Sanyal, Assistant Vice President & Joint Head, Consumer Value Solutions business, Mahindra Comviva shares his views on why Customer Experience Management is becoming increasingly relevant today. Excerpts… 1. Why,…
Amit Sanyal
27th October 2014
Mobile Financial Solutions

Interoperability and the mobile device

Being a relatively nascent industry hasn’t stopped the mobile money space from making headlines. And why shouldn’t it? The technology being used is advancing daily, as are the number of…
Srinivas Nidugondi
23rd September 2014
Mobile Financial Solutions

A storm is brewing in the mobile payments space

Has the concept of mobile-based payments had its moment in the sun? It isn’t the latest kid on the technology block or (arguably) the most impressive. Its potential in making…
Srinivas Nidugondi
18th September 2014
Customer Experience Management

CXM and the Modern Customer

Know your audience……the customer knows more than you! This is the first trick of the trade taught as a part of Marketing 101. Nothing much has changed over the years,…
Amit Sanyal
3rd September 2014

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