Today’s enterprises are concentrating on offering real-time mobile-based content. However, plain text or web-based content no longer suffice for this purpose. In this context, previously untapped avenues are now being leveraged.
A messaging and communication platform allows mobile service operators to enhance the monetization of services, primarily by improving the time to market. Moreover, it also enables operators to avail a scalable and customizable solution that can be easily integrated with the existing messaging infrastructure and also provides end-to-end accommodation of the messaging requirements.
The most effective SMS platform deployments follow a transformative approach, evaluating the current architecture, assessing the characteristics and the flow of messaging traffic, anticipating the growth trends and then collectively bring to the fore a set of techniques capable of optimizing the SMS infrastructure.
Attaining a modular design, new-age SMS platforms include five components, namely:
SMSC– An SMSC segregates the A2P and P2P SMS traffic streams, alongside freeing resources for expensive P2P message delivery. It also it effectively ensures the smooth delivery of A2P and P2P messages.
AppSMSC– It offers a simple and easy plug-in interface; extending support to swift content uploads, allowing the content partners to upload and configure applications through multiple interfaces and at the same time ensures the smooth delivery of messages relying on load distribution.
SMS Router– An SMS Router ensures the network attains message –related intelligence, alongside improving the handling of high throughput requirements. It enables load sharing, optimizing delivery and integrating the SMSCs for better performance.
Rich SMS Suite– A rich SMS Suite offers a host of features, allowing operators to transform their SMS services, driving user adoption, and increasing SMS revenues on the mobile network. The capabilities of Rich SMS include:
- SMS backup, storage, and upload assuring greater subscriber ease.
- Advertising, opening new revenue streams though SMSs.
- Auto-reply and email notifications simplifying subscriber interactions.
SMS Firewall– SMS firewall offers a signaling filter along with a content-based filter, enabling operators to deploy an even stronger network protection system capable of detecting and controlling spam.
What are the benefits of an integrated messaging platform?
Significant CAPEX and OPEX savings- The messaging platform enables mobile operators to pull their business forward, backed up by the consolidation of various VAS nodes into a common multi-purpose messaging engine.
Multi-channel messaging– By consolidating all the key delivery channels, the integrated messaging platform enables the mobile service operators to efficiently and cost-effectively manage a host of messaging-related services. By adopting a unified approach to the provisioning of messaging services, it eases the management of multiple services and channels, and offers a single point of control and management for the mobile operator’s messaging infrastructure.
Simplified service– The messaging platform arrives with a single floating license, usable across multiple delivery channels based on the traffic requirements. For ensuring a minimum capacity, all the channels are allocated some dedicated minimum amount.
Robust architecture– The messaging platform is a cloud-ready, VAS messaging infrastructure platform enabling different capabilities to be provisioned and de-provisioned on demand, in order to meet evolving requirements. It leverages the common components in order to attain the desired operational efficiency.
Accelerated time-to-market- The messaging platform offers an intelligent, robust, modular design with efficient architecture and scalability as its core, changes the way the operators monetize their offerings, igniting a shift from a disparate architecture into a cohesive targeted solution.
Improved customer satisfaction– The assured service availability, along with the paced launch of new services, creates a positive service experience for the end customers. Consumers can renew their service subscriptions through the platform in order to ensure continued availability of different services. These services are accessible in a common way across all the available delivery channels, simplifying the service access and usage. The integration with social networking platforms offers greater convenience to the end user.
