Gartner defines artificial intelligence (AI) in CSP customer and business operations as commercial off-the-shelf (COTS) offerings (either embedded in operational technology [OT] applications or as a horizontal application) with the ability to use customer and business operation data to develop and evolve algorithms. also manage the life cycle of algorithms, applying them to a variety of use cases that optimise and enhance CSP customer and business operations.

This report provides a comprehensive analysis of the AI offering market, covering market description, market direction, market recommendation, and emerging trends in AI solutions for CSP customers and business operations. This report also highlights that customer management and experience (CM & X) continues to be a key area of focus for communications service providers (CSPs) and artificial intelligence (AI) solutions vendors, with greater emphasis on natural language processing (NLP) and automation associated with customer communication (conversational AI).

Gartner defines PRM as a combination of software, methodologies, best practices, templates, and workflows that manage and automate the business processes and relationship facets between suppliers and their channel partners and provides a comprehensive analysis of the PRM market, covering market description, market direction, market recommendation, and top emerging trends in PRM applications.

The report further highlights that PRM applications will benefit from an increase in expected sales technology evaluations stemming from digital transformation projects.

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Gartner defines customer management and experience solutions as part of business support systems (BSS) solutions for CSPs, and as commercial off-the-shelf software solutions that address CSPs’ all customer-facing operational requirements. This includes managing customer channels, customer information, incidents, products, pricing, quotes and offers, order and partner management.

This report provides a comprehensive analysis of the CM&X market, covering market description, market direction, market recommendation, and emerging trends in CM&X solutions. This report also highlights that CM&X is critical for growth and customer retention in the constantly evolving and highly competitive telecommunications markets. CSP CM&X solutions market demand is shaped by a wide range of current and evolving CSP requirements, which are aimed at achieving multiple outcomes to transform the CSPs’ business and operations and make them more competitive.

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This report provides a comprehensive assessment of the evolving market, including an analysis of factors influencing the adoption of SMS firewalls, such as the roll-out of commercial 5G services, and the increasing use of flash calling for user authentication.

The research predicts that, SMS firewall implementation will reduce operator losses to fraud from $5.6 billion in 2021 to $922 million by 2026 and how implementing the advanced SMS filtering solutions, with artificial intelligence and machine learning capabilities is a way forward to mitigate the constantly evolving tactics of fraudulent players

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Gartner defines Ngage as an intelligent omnichannel for customer experience enrichment supporting messaging services verticals such as telecom and finance, among others and provides a comprehensive analysis of the CPaaS market, covering market description, ideal CPaaS architecture, market direction and top emerging trends of CPaaS for 2022.

The report further highlights that the digitalisation that occurred in response to the COVID-19 pandemic will continue to have an impact on enterprises, translating to a growth in CPaaS.

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This research provides a comprehensive assessment of this growing market, including regional analysis and an evaluation of each of the services that comprise CPaaS offerings. It includes strategic recommendations for CPaaS providers, which are aligned to 5-year forecasts for the market.

It features key market drivers, technological challenges, and strategic recommendations for key messaging technology stakeholders and an evaluation of the key disruptive services that can be implemented by CPaaS platforms to increase the value of services.

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The report provides a comprehensive analysis of the messaging ecosystem and includes an in-depth assessment of the challenges faced by mobile messaging stakeholders and strategic recommendations for key stakeholders – mobile operators, messaging platform providers and OTT (over-the-top) messaging application players.

The report further highlights how COVID-19 pandemic is impacting the mobile messaging market and will continue to have an impact on enterprises, translating to a growth in the messaging traffic.

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Second time in a row, Comviva’s mobiquity® Banking has been featured in Gartner Market Guide on Multichannel Solutions. Gartner estimates around 50 vendors are active globally in the market. However, Vendors with the deployment of services across multiple channels, as well as capabilities to offer a seamless transition from one channel to another have been part of the prestigious list.

CIOs who are responsible for financial services technology modernization and transformation within banks should refer to this report to help them choose Digital Banking offering that fits in their specific requirements.
The report highlights how Digital banking multichannel solutions are evolving beyond internet-based self-service channels, online and mobile, to include integration with servicing channels in banking. While banks and vendors have placed more effort in the previous decade on creating a customer experience that is consistent across channels or overly focused toward mobile, banks’ approach is now driven by the support of customer journeys, irrespective of the starting point (Digital or Physical).

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ROCCO has been called the Michelin of the telecoms Industry, as it facilitates the rating of technology providers to help understand MNOs relative strength of the market leaders. This report aims to offer advice directly from MNOs to its peers in helping them decide on choosing a technology provider, that could meet their specific requirements. What makes this win special is the fact that it is the Voice of the Customer(VoC) – A true validation of our perceived value.

The leading analyst house surveyed 131 MNOs, across 92 countries to get their perceptions and opinions about SMS Firewall Vendors in the industry on various parameters like reliability, customer service, technical expertise, reputation, value for money, value-added services, quality of service, transparency and flexibility. With a cumulative score of 4.02 out of an overall rating of 5, we have scored Tier A category, besides leading competition.

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Comviva has been featured as a representative vendor under payment gateway services in the Gartner Digital Commerce Vendor Guide, 2020 for its flexible and scalable solution for merchants and merchant acquirers, designed to support commerce in a multi – instrument, multi-channel industry.

Gartner defines digital commerce platform as the core technology that enables customers to purchase goods and services through an interactive self-service experience. Beyond the platform, which is the foundation of digital commerce, there is an ecosystem of adjacent applications and Payments is an integral part of it.

PayPLUS Smart Payment Gateway functions on a smart routing engine, which solves problems of e-commerce by way of routing customer payment transactions efficiently to different processors based on success rank and business rules. This enables a range of decisions pertaining to routing, based on multiple parameters such as cost, volume, time, type and dynamic success ranking, thereby enabling merchants to maximize their conversion ratios while enabling enhanced checkout experience.The platform also supports a host of advanced features catering to today’s digital merchants. This broadly includes refunds stored value accounts (refunds SVA), marketplace payments, EMI and deferred payments.

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