BlueMarble Commerce

Enabling seamless omnichannel management of complex sales journeys across physical goods, digital services, and features like bundles, promotions, and recommendations.

An intelligence-driven, headless, cloud-native, microservices-based, commerce solution that empowers a true omnichannel customer experience across the complete sales journey for enterprises, creating seamless, consistent and memorable interactions between brands and customers.

The Next Digital Rush

The next wave of business value creation will be driven by new waves of technology, new ways of working and new ways of engaging with customers, creating unprecedented change, opportunity, and threat.

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Delivering seamless customer journeys for 45 Mn Subscribers @ Vodafone Germany

Hear from Vodafone Germany’s CIO on why he trusts BlueMarble to enhance customer experiences

Read the story

Key features

Persistent Shopping Cart for Omni-Channel customer sales experience

Product Qualification for eligibility, compatibility, availability through Product Catalog and Business Rules

Multi-Journey support in Shopping Cart, allowing the customer to complete several actions in a single journey

Support of complex In-Life Sales journeys for existing customers, e.g. contract upgrade, Add-on purchase

Dynamic generation of Checkout / Order Capture flow based on available customer information and Shopping Cart content

Dynamic bundling through Business Rules including Customer Installed Base, i.e. existing contracts and subscriptions

Impact Created by BlueMarble

4

FASTER TIME TO MARKET

3

FASTER BUNDLED OFFERINGS CREATION

-40

REDUCE AHT IN ASSISTED CHANNELS

-50

REDUCE ORDER FALL-OUT

WHY BlueMarble?

Most Comprehensive
Portfolio

Business Outcome
Driven

Based on MAC5 framework

Simplification
at scale

Flexibility in
Engagement

SELECTED BY TOP OPERATORS AND MEDIA PROVIDERS AROUND THE WORLD

Customer Stories

DISCOVER HOW OUR CUSTOMERS EXPERIENCE BLUEMARBLE

Customer highlight

Vodafone Germany enables unified omnichannel experience across online and offline channels for 45 Mn customers

Numerous acquisitions had resulted in a complex IT environment for the operator, barring them from delivering a unified experience. Read more about how Comviva enabled the operator to offer converged services to its customers with an omnichannel experience.

Read moreExplore all Customer Success Stories

What our customers say about us

We are a customer–obsessed organization and continuously strive at setting new benchmarks of experience. One of the distinguishing features of Tata Play Binge is providing a unified subscription model to the customers while managing various subscription models simultaneously. Comviva’s BlueMarble digital platform gives us significant business agility and flexibility in delivering various business models. Our go–to–market time has drastically reduced thereby making Tata Play Binge more competitive and innovative in the market

Vishal AryaCIO/CTO, Tata Play

The Microsoft Cloud is playing an increasingly vital role in CSP infrastructure and operations, especially with 5G. This requires significant flexibility and agility in the BSS layer, to truly monetize the 5G opportunity. We are pleased to see that Comviva is harnessing the power of the Microsoft Cloud to deliver innovative new experiences for the customers

Jason ZanderEVP, Strategic Missions and Technologies, Microsoft

We selected BlueMarble because we are addicted to ODA and with this solution, we get a lot of out of the box TM Forum Open APIs. The other reason is we wanted to have a platform which is cloud native that helps us to deploy a software or features in future faster, in the cloud environment, and the BlueMarble suite offers especially these kinds of features

Ulrich IrnichCIO, Vodafone Germany

Analyst Mentions

BLUEMARBLE RECOGNIZED BY TOP RESEARCH FIRMS ACROSS THE GLOBE

PROMINENT REPORTS | RECENT MENTIONS

Gartner: Market Guide for AI Offerings in CSP Customer and Business Operations

(February, 2023)

Gartner: Market Guide for CSP Revenue Management and Monetization Solutions

(November, 2022)

Gartner: Market Guide for Partner Relationship Management Applications

(April, 2023)

Partners

CO - CREATING THE BEST-IN-CLASS EXTENSIBLE , EVENT DRIVEN, SCALABLE AND SECURE PLATFORM WITH OUR CLOUD PARTNERS

  • BlueMarble on Azure
  • Certification & Listing on Marketplace in Progress
  • Integration Package for MS Dynamics CRM in Progress
  • Go-to-Market with Microsoft Communications Unit
  • Go-to-Market with IBM
  • Part of IBM Telco Cloud Initiative
  • BlueMarble on Redhat Openshift
  • Certification in Progress
  • BlueMarble on AWS
  • Go-to-market with AWS
  • Certification on AWS Marketplace in progress

Blogs

Navigating the Fiber Landscape: A Strategic View on Infrastructure Monetization

As the world embraces hybrid work models, the demand for high-speed fiber connectivity has surged.
Revolutionizing Telco Revenue Streams
In today’s fast-paced world, telcos are under immense pressure to stay ahead of the competition and innovate quickly.
Cloud Native SaaS POS
As Digital Transformation accelerates across industries, the biggest challenge that a Cloud Native SaaS POS addresses are the issues of ease and speed of adoption and scaling…
5G: Changing the Way the World Connects, Communicates and Collaborates
5G is the fifth generation technology standard for mobile networks. To put it in context, mobile technology is, in fact, upgrading itself every decade!
Why Digital Transformation entails Jumping Head-First into the 5G Era
The era of 5G is well and truly upon us, following much hoopla and hype. Ironically, however, despite becoming an almost ubiquitous subject, it is still shrouded in an air of anticipation and mystery.
View All

Related Resources

BROWSE THROUGH FOR MORE INFORMATION

PODCAST

Digital BSS

Explore the challenges and opportunities faced by telecom operators in implementing digital BSS solutions, the latest trends in the industry.

FLYER

Bluemarble Unified CRM

To keep pace with the demands of today’s customers, operators are increasingly focusing on digital transformation, seamless omni-channel experiences, etc. all.

FLYER

BlueMarble BSS

A comprehensive, cloud-native, 5G Ready modular BSS, built to simplify growth

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BlueMarble BSS for Fiber Solution

Highly distributed work environments, upsurge in teleworking, movement of enterprises and applications to the cloud, and increased bandwidth demand

FLYER

Application Driven Network Platform

Technology and Networks are moving fast from conceptualization to commercialization with ever so growing device ecosystem.

FLYER

Data-Driven / Intelligence-Driven Commerce

Customer experience will be one of the key differentiating factors in the future for telecommunication service providers.

FLYER

BSS for 5G Slice Monetization

5G slicing enables service providers to provide virtually dedicated 5G infrastructure to these clients.

FLYER

Convergent Billing

Telecom operators today are faced with rapidly dwindling revenues from mobile services due to declining call rates.

FLYER

Sales and Distribution Management

The trends that shape the sales function for an operator include shorter product and plan
innovation life cycles, complex channels and different commissioning rules

BOOKLET

Bluemarble Success Stories

CASE STUDY

Vodafone Germany improves the customer experience through unified business support systems

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